How FENTY is changing the Beauty Game

We are at a time in America where people are no longer holding their tongues about the changes that need to be made in various industries. The Beauty Industry has been at the forefront of controversy for lack of diversity among shade ranges and the sizes of majority of the models used in campaigns.

Photo from @badgalriri Instagram

Photo from @badgalriri Instagram

Robin “Rihanna” Fenty launched Fenty Beauty on September 8th 2017 and instantly my bank account was $600 USD lighter. She launched with an unprecedented 40 shades at a time where many consumers and beauty influencers were calling for more shade ranges, and products that cater to everyone in the beauty industry. After her initial launch, she’s released products if not monthly every other month since proving that she’s here, and here to stay.

Then on May 11th of this year Rihanna launched her lingerie line Savage x Fenty with 90 pieces of sleepwear, lingerie, and accessories catering to women of all shapes and sizes. Rihanna took NYFW by storm this year by putting on a show stopping, jaw dropping lingerie fashion show featuring curvy bodies that are other wise neglected on runways around the world, as well as pregnant bodies.

As a woman, as a black woman, and as a curvier girl, seeing women who look like me not only shown in mainstream but also celebrated is extremely important. I’m on a journey right now to self acceptance and being able to have a brand that I support show reflections of me in ads and in the media reminds me that I am not alone. I am forever appreciative and happy to throw my money at anyone who advocates for inclusiveness in an industry that came sometimes be alienating.

Fenty is changing the game, and I am loving every bit of it.

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